AI Content Disclosure
Where we use generative AI on this site, where we do not, and why we tell you.
Why we disclose
We use generative AI tools as part of our creative process. We believe in disclosure, so you know what you are looking at. The European Union's AI Act (Regulation (EU) 2024/1689), Article 50 of which becomes enforceable on 2 August 2026, requires deployers of generative AI to disclose AI-generated or AI-manipulated image, audio, video, and text content distributed in the EU. We disclose now as a matter of practice, not only because it is required.
Where we use AI
Imagery
A portion of the photography and illustration on this Site is AI-generated or AI-assisted, including atmospheric landscapes, ingredient macros, conceptual product compositions, and editorial illustrations. AI-generated images carry C2PA provenance metadata where the generation platform supports it.
Copy drafting
Some journal articles and ingredient narratives are drafted with AI assistance. Every AI-assisted piece of writing is reviewed, edited, and approved by a human editor before publication. The editor takes editorial responsibility for the published version.
Where we do NOT use AI
- We do not use AI to generate fake reviews, testimonials, or quotes attributed to real or fictional customers.
- We do not use AI to generate fake product photography of the actual capsules. Product photography of the physical product is real, or is a clearly marked technical render.
- We do not use AI to fabricate identifiable individuals from the indigenous communities involved in our supply chain. Where we depict cooperative or sourcing context, we use landscape, objects, hands, and stylised representation — never fabricated identifiable likenesses of community members.
- We do not use AI to fabricate identifiable individuals at all. Real human portraits on this Site are real, consented photography.
- We do not use AI to generate scientific claims. Where the journal cites research, the research is real and citable.
Editorial responsibility
A human editor reviews and approves all AI-assisted content before publication. The editor takes editorial responsibility for the content in line with the EU AI Act Article 50 transparency framework. If you find an error, please email editorial@veldtandvein.com and we will correct it.
Provenance metadata
Where the generation platform supports it, AI-generated images on this Site are exported with C2PA (Coalition for Content Provenance and Authenticity) metadata embedded. This is machine-readable provenance information that can be inspected with C2PA-compatible tools. The metadata indicates that the image was AI-generated and identifies the platform that generated it.
Tools we use
The current generation tools in our pipeline include Midjourney, Flux, and Adobe Firefly. We may add or change tools over time. Where a generation tool offers commercial-use indemnification (such as Adobe Firefly's), we prefer it for any imagery that may appear in paid media or print.
Your data is not used to train AI models
We do not use information you submit through our forms, your email address, or any other personal data you share with us to train AI models. See our Privacy Policy.